Overview of workshop
Successful fund-raising is 90% donor research and 10% about ‘the ask’. The greatest risk is to know too little about donors resulting in amateurish fundraising approaches that are ill-conceived, insensitive and unsuccessful. Simply stated donor research will increase a non-profit’s professionalism while making (and saving) money!
This one-day workshop is currently the only workshop that will provide you with the tools and techniques to find and research SA as well as USA donors.
Some nonprofits who have attended this workshop
Workshop outline
- Understand the value (and limitations) of donor research
- Manage donor research activities successfully with your existing fund-raising team
- Prepare a comprehensive research request for a consultant donor researcher
- Calculate how many donors you require to reach a fund-raising goal
- Create and maintain a donor database
- Apply different research strategies
- Build a resource library
- Create useful donor profiles
- Find and track new donors
- Consider the ethical and legal constraints of donor research
Click here to download the program
Upcoming workshops
To be announced
Rates
Early bird special and NPO rate – R 2 700 per person
Normal rate – R3 000 per person
Click here for group rates and discounts
Register here
Click here to register online.